In order to build a truly powerful brand, you can't just sell a product. You need a brand that is authentic and resonates deeply with your fans. The reason we've been able to amass so many followers around the world in such a short period of time is that they aren't just consuming a product; they're finding meaning in it.

In the case of Brazil, one of the most important things is the huge ethnic and cultural mixture which makes us a country with dynamism, vibrancy, and the ability to understand the psychology of other nations. We have problems, of course, but this is one of our huge strengths, and a huge foreign policy asset.

I particularly like the six-month shift for operational decisions. But for life choices, look at Jeff Bezos. When deciding to start Amazon, he projected himself into the far future. He asked: 'When I'm 80, what will I regret more — starting the company and failing, or never starting it at all?'

I don't want my success to define me. I want people to see me without all that – success comes and goes, without it, I am still who I am.

Without truthfulness I would never have been able to grow anything of any significance, I would have been 'found out.' Having truthfulness and ethics within a business creates trust among employees at all levels and is critical.