Wisdom in fragments

My goal was simply attracting large numbers of customers because mass appeal guarantees profit. I often advised not to obsess over immediate profits but to prioritise popularity. Like Amazon or Apple, success comes from creating something that garners mass recognition and love.

I don't believe there's a universal formula for success—I can only share what worked for me, which was driven by enthusiasm for new ideas. What I value most in people is enthusiasm—not passion, which I find overused—but genuine enthusiasm to see opportunities and act upon them.

Measuring wellbeing solves two big problems: it tells us what truly matters (not just income or health metrics), and it lets us compare different types of charities—poverty relief, education, the arts—by how much happiness they generate. We move from vibes‑based giving to data‑driven giving.

I think that most of us, when we give to charity, hope that we ultimately help people live happier, less miserable lives. So we should measure what we care about.

If you want a caricature, life satisfaction is your self‑smugness rating—how smug you feel about your life. Western smugness has definitely slid over the past ten years.

I often have odd conversations where people say, 'Should we take happiness seriously?' And I pause and ask, 'How do you feel about misery and suffering—are those not bad? Do they not matter at all?' Then they admit, 'Oh yeah'. I then ask 'so, don't you think it's good if people enjoy their lives?' And they say, 'I suppose so.' So, everyone agrees happiness matters to some extent – but we often forget this and need to bring it to the surface.

There's no real creativity in AI, since every path is governed by an algorithm. In other words, you can trace every step to see exactly why the computer produced a given output. It remains absolutely deterministic.

Co-Inventor of the Microprocessor & Founder of Zilog

There's no way electrical signals alone can produce the sensation of taste. That's the hard problem of consciousness: qualia—the sensations and feelings through which we know the world and ourselves—bear no resemblance to electrical impulses, and physics offers no explanation for how one could give rise to the other.

Co-Inventor of the Microprocessor & Founder of Zilog

We are fields endowed with consciousness and free will, existing in a reality deeper than the familiar realm of space, time, and interacting objects. Consciousness exists independently of any physical form; it resides in the underlying field that instantiates the matter and energy we measure in space and time.

Co-Inventor of the Microprocessor & Founder of Zilog

Consciousness lies beyond the framework of quantum mechanics. It must be regarded as a primitive of the universe itself, not merely of brains. If consciousness is a universal primitive, then the entire totality of what exists is conscious and desires self‑knowledge.

Co-Inventor of the Microprocessor & Founder of Zilog

Behind every free‑will decision there must be comprehension and intention—and that's where consciousness comes in: the capacity to understand the meaning of symbols. In science, 'information' refers only to the probability of symbols occurring, not to their meaning. Thus science's definition of information discards meaning from reality, but for conscious beings, meaning—not the symbol itself—is what truly matters.

Co-Inventor of the Microprocessor & Founder of Zilog

Complex societies needed repetitive rituals in order to get off the ground. Routinizing rituals makes deviations from the standard script easy to detect. And this means that when people step out of line, they can be sanctioned.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

One of the psychological effects of that is it can blur the boundaries between self and group and create this feeling that you are the group, and the group is you. And this obviously has the capacity to promote quite strong forms of pro-group action.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

Social synchrony is a big feature of human behaviour—it's a weird thing if you think about it, but we do things like marching in time and parading and singing in choirs in ways that are highly coordinated and synchronised.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

We engage in this kind of behaviour even more enthusiastically when we're anxious about being excluded or left out.

Cognitive scientist studying ritual, religion, and social bonding mechanisms

I'm particularly interested in the human propensity to copy behaviours that lack any kind of knowable causal structure. This is how we learn arbitrary conventions—and I think it originates in a distinctively human way of building group identities.

Cognitive scientist studying ritual, religion, and social bonding mechanisms