We are very porous now, and it isn't just through neurotechnology, it is through all modes of technology that are designed to interpret and change our cognitive and effective functioning. So as I wrote this book, it is more of a call to recognise that in the modern era we have to expand our notion of liberty to include the right to cognitive liberty.

The point of maximum pessimism is the ultimate time to buy a stock because at this point, all the sellers are gone… and only buyers remain. How do you determine this point? Even Uncle John said it's impossible…. You never know until it has passed!

I want to set an example for this generation of war reporters, and for my generation as a whole, that you don't have to rely on drugs or alcohol to cope with traumatic experiences.

Happiness should never be pursued! Happiness is a by-product of living a lifestyle. How do I design a lifestyle where the by-product of the lifestyle results in happiness? You can't create something you don't know.

The smartest being on planet Earth is life itself. And if we mimic the intelligence of life, life creates with abundance, not with scarcity. Life does not want to kill the tigers for the deer to survive. Life basically says more deer, more tigers, more poop. Everyone's happy.

What it means to be creative is pretty simple. It's to do something human, something generous, something that might not work. It has to be all 3 of those things. You will find creative accountants, politicians, housekeepers and engineers… being creative is to solve interesting problems!

I believe businesses need to move away from having profit as their primary reason for existing. Profit primacy can be replaced by mission primacy.

So many people say, 'Jacqueline, I would love to change the world- but I don't know my purpose yet…' Purpose doesn't come to people sitting at the starting blocks and thinking about purpose. You have to live it.

There is no business without creativity. And I think we have a lot of examples of great organisations that didn't want to be creative. Kodak is a good example, they didn't want to see the digital world! Creativity for me is the first condition to establish yourself as a leader in whatever you do in life.

I realized then that I was inadvertently alienating our core audience — the surf community. Despite their understanding of the UGG brand, our advertising was sending the wrong message. This was when I truly grasped the essence of branding, advertising, and marketing.

Our suffering arises from the unseen, unfelt, and unprocessed parts of our psyche, or the 'issues in our tissues.' We often frame emotions as negative, but it's important to recognize the intelligence within every emotion, even depression, fear, and hurt.

A brand has to be authentic and be born of a personal passion. If you, its creator, doesn't want the product, no one else will. If you want it, chances are it will be wanted around the world. Desires are universal and speak in every language.