“As we scaled up and prepared to go public, we realized that 'learning by doing' wouldn't always cut it. We needed to bring in individuals with expertise and experience, those who had 'been there, done that.' While we are immensely proud of starting out in Chennai, our aspiration has always been to establish a global presence.”
— Girish Mathrubootham
Founder and CEO of Freshworks, cloud-based software company

The quote archive

Psychology

A growing archive of 3,000+ moments, drawn from every interview.

Studies show that to get an MBA and to be a high-level executive you need to be a standard-deviation above the norm (have an IQ of 114 or more). After that, it turns out there's a negative relationship between IQ and leadership effectiveness. Perhaps because at that point people become narcissistic or egocentric.

— Daniel Goleman

Psychologist who popularized the concept of emotional intelligence

Emotions are the brain's way of making us pay attention immediately to what is most important so that we can react as quickly as possible. In evolution, that meant 'survival' – the rustle in the bushes may be our next meal or may make us its next meal – something that we have to chase, or run away from – and in either case, we don't want to have to stop and think.

— Daniel Goleman

Psychologist who popularized the concept of emotional intelligence

Wherever there's judgement there's noise, and more than you think. In the criminal justice system, we saw variability between judges in the severity of their sentencing for equivalent crimes. In business, you may have a company where someone in hiring says, 'bring everyone in, I think they're great' and you end up with a company full of people who shouldn't be there.

— Cass R. Sunstein

Legal scholar & behavioral economist; Obama administration official; "Nudge" theory pioneer

You can think of the human mind as a measuring instrument. We're making judgements all the time and studies show that on a day-to-day basis, when presented with the same evidence, our judgements may be different. If you see the mind as a measuring instrument, you start to see it as a scale, a bafflingly variable and noisy scale.

— Cass R. Sunstein

Legal scholar & behavioral economist; Obama administration official; "Nudge" theory pioneer

Each person is trapped in their own world and assume that the rest of humanity sees the world the same way that they do. That assumption is incorrect. You see the world differently to me, and that's true for every situation in which we find ourselves. It's a side-effect of how we're built!

— Daniel Kahneman

Nobel Prize Winner in Economics for Behavioral Economics Research

The easiest way to understand noise is by thinking about measurements. Suppose you are measuring a line with a very fine ruler. You will expect some variability such that you will not get the same number every time when you measure. That variability is noise. In the mathematics of accuracy, the expression for total error is very simple and quite compelling. It is bias-squared plus noise-squared. Bias and noise are both contributing to error and in that equation, they do so on the same basis.

— Daniel Kahneman

Nobel Prize Winner in Economics for Behavioral Economics Research

You have to step back and focus on the merits of the offer- not the person who brought the offer to you. That's how you defend yourself. You recognise that there's something that goes on first as important as the message itself inclining you towards purchase or agreement.

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

I'd been a patsy all my life, an easy mark for the appeals of fundraisers or sales operators who would come to my door. I'd end up with unwanted magazine subscriptions… There must be something other than the features of the offer that got me to say yes, because I don't want those features, it must be the way the offer was presented to me.

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

The people who influence the best are the ones who take the advice of the ancient Chinese military expert, Sun Tzu. Every battle is won before it's fought. If you put people in a mindset that is congruent with the major focus of the message you are yet to send them, it opens the door to persuasion.

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

We have the tendency to follow those who are comparable to us. It reduces uncertainty and provides us with an extremely effective shortcut into deciding how to best behave in a world that has become overloaded with information and stimulus. We need shortcuts!

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

If you go into a new situation where you don't know anybody and you want to be more influential, don't look around the room and say hmmm… who can most help me here?… instead, look around and say hmmm…. Who can I most help here? You will put that person in a position where they will be standing on the balls of their feet to help you!

— Robert Cialdini

Influence & Persuasion Expert; Author of "Influence: The Psychology of Persuasion

I'm drawn here quite often to thinking about impressionist art like Monet or Pissarro which have a beautiful incompleteness- they're just scratches and blobs on canvas but done so well that the brain is drawn into completing the image. That's partly why paintings like that have such aesthetic appeal- because they're engaging the mechanisms of the brain in completing the picture.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

Emotions are perception, but perception of the body itself. You see something scary like a bear, that triggers all kinds of physiological changes in your body. Your heart rate increases, your breath quickens, and the perception of those changes is the emotion. Emotion is another kind of controlled hallucination but geared to the interior of the body rather than the outside world.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

We all inhabit distinctive inner universes. We all see and experience the world in a slightly different way. There are some extremely viral examples such as the dress which people perceived as being different colours – these things go viral and get popular because they reveal something that is essentially true but often hidden- that people can be exposed to the same image or be in the same place and be having very different experiences.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

The way I prefer to think of perception is as a processor of active construction, a controlled hallucination. Sensory signals don't come with labels attached. Everything we perceive is a kind of inference, a burst guess about what's out there.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception

Consciousness is any kind of subjective experience whatsoever. The philosopher, Thomas Nagel, put it like this, 'for a conscious organism, there is something it is like to be that organism…' – there is something it is like to be me, to be you, to be a dolphin – but there's probably nothing like what it is to be a chair, table, or iPhone.

— Anil Seth

Neuroscientist & leading researcher on consciousness and perception